On The Salt – Live Coastal

On The Salt is a veteran-owned coastal lifestyle brand born from life on deck, in the surf, and under the sun. We outfit boaters, fishermen, paddleboarders, beach goers and dockside dreamers with bold gear inspired by salt, sweat, and freedom. Rooted in grit and built for the water.

The phrase “On The Salt” celebrates those who live for the coast whether you’re anchored off a sandbar, cruising the intracoastal, chasing the bite offshore, or just soaking in golden hour by the shoreline. It’s not just a look, it’s a lifestyle. A salute to freedom, salt air, and the stories made at sea.

Our sea adventures prioritize the highest standards of mariner safety, with boats fully equipped with top-tier gear. Our fishing excursions feature high-end reels, rods, and terminal tackle, trusted by professionals across the industry. Our apparel draws creative fire from the raw beauty of the Gulf Coast infused with ocean life, coastal grit, and performance style that holds up in the elements.

Explore the SALT Collection and upgrade your Coastal experience or join us on the water for an unforgettable day of fishing, freedom, and memory-making.