On The Salt is a veteran-owned premier boating service and Gulf Coast-inspired lifestyle brand for those who are deeply passionate about spending time near or on the water.

The phrase "On The Salt" embodies anyone who cherishes moments spent on the beach, sandbars, cruising the beautiful inter-coastal waterways, or fishing.

Our sea adventures prioritize the highest standards of mariner safety, with boats fully equipped with top-tier gear. For our fishing excursions, we use high-end reels, rods, and terminal tackle, recognized by professionals as the best in the business. For our everyday lifestyle clothing line, we draw inspiration from the stunning beauty of the Gulf Coast, the oceans, and the surrounding aquatic life. This allows our design team to create styles and designs that cater to a wide range of preferences and needs.

Enhance your Gulf Coast experience by shopping our SALT collection or join us for an unforgettable adventure aboard one of our power boats—creating lifelong memories along the way.