On The Salt – Veteran-Owned Coastal Lifestyle Brand & Sea Adventures

After retiring from active duty, my younger sister and I launched On The Salt a coastal lifestyle brand born from our love of the water, adventure, and community. We blend premium apparel with unforgettable boat charter experiences, designed for those who live life by the tides.

We outfit boaters, anglers, paddleboarders, beachgoers, and dockside dreamers with bold gear inspired by salt, sweat, and freedom. Rooted in grit and built for the water, our apparel is as tough as it is stylish.

The phrase “On The Salt” celebrates everyone who finds their peace and thrill on the coast — whether you’re anchored at a sandbar, chasing the offshore bite, cruising the intracoastal, or soaking in golden hour from the shoreline. It’s not just a look it’s a lifestyle. A salute to freedom, salt air, and the stories made at sea.

Sea Adventures
Our charters prioritize the highest standards of safety and comfort. With a federally permitted vessel, top-tier rods, reels, and pro-grade tackle, we deliver offshore trips that target everything from red snapper to swordfish.

Apparel
Each design is inspired by the raw beauty of the Gulf Coast and infused with ocean energy. Limited edition drops ensure your gear is as rare as the lifestyle itself.

Upgrade your coastal experience, join us for a Sea Adventure or shop our signature On The Salt apparel lineup.